Strategy
Building topic clusters that convert
Helena Varga breaks down her process for identifying content gaps and creating interconnected articles that build topical authority in competitive niches.
Real conversations about writing content that ranks
We talk to writers, strategists, and agency owners who've figured out how to create SEO content that actually works. No fluff, just honest insights about what's working right now.
Featured Conversations
These interviews dig into specific tactics and real examples. Each conversation focuses on one aspect of SEO writing that someone has tested and refined through actual client work.
Technical
Search intent patterns nobody talks about
Dimitris Kouros explains how he analyses SERP features to understand what Google actually wants for different query types, with specific examples from recent campaigns.
Process
Scaling content output without losing quality
Ines Bergmann shares the briefing template and quality control system she uses to manage 15 freelance writers while maintaining consistent editorial standards.
Analytics
What performance data actually tells you
Niko Salminen walks through his approach to content audits, showing which metrics matter for different content types and how to prioritise updates.
Workflow
Faster drafts, better final results
Maja Petersen demonstrates her two-phase writing process that separates research from writing, cutting revision time while improving content depth.
Client Work
Setting realistic expectations with clients
Olena Kovalenko discusses how she frames content timelines and explains ranking factors to clients who expect immediate results from new articles.
How these interviews work
1
Practical focus
We ask about specific projects and actual results, not theoretical approaches or general best practices.
2
Process detail
Each conversation explores the tools, templates, and workflows that make someone's approach repeatable.
3
Real challenges
We discuss what didn't work initially and how methods evolved through testing and feedback.
4
Actionable insights
Every interview ends with concrete tactics you can test in your own content workflow.
What readers say about these conversations
Explore more articlesThe interview with Dimitris completely changed how I analyse SERPs. Started using his framework last month and already seeing better keyword targeting in my briefs.
Helena's topic cluster method gave me a clear way to pitch comprehensive content plans to clients. Used her approach for three proposals this quarter and won all of them.
Ines's quality control checklist is now standard for our agency. Finally have a way to review freelance work consistently across different writers and topics.
The two-phase writing process from Maja cut my editing time significantly. Separating research from actual writing sounds obvious but it genuinely improved my workflow.